Financial PR - Investor Relations (IR)

 "I run the company, not the shares", "I can't understand how it happened. Our performance was good but the shares fell", are sentences often spoken by more than a few managers.

Welcome to the stock market.

On the one hand, hi-tech company shares traded on the international or local market have many implications on business operations: the availability of the option to raise capital, exposure to new customers, strengthening the company's image in the eyes of existing customers, employee and manager compensation, and maximizing shareholder value, allowing shareholders to reap the benefits of success and realize part of their holdings.

On the other hand, a new public offering by a hi-tech company or regular ongoing activity vis-à-vis the capital market requires PR activity using new tools: the art of managing investor expectations, building a PR strategy to brand the company vis-à-vis the capital market, continuous exposure to new investors and strengthening existing ones, transparency and the supply of ongoing timely financial information on the company, its management, performance and financial projections, and on the various challenges it faces.

 The combination of PR and investor relations is vital to achieve the optimum impact. NaoriComm Public Relations is represented in London and collaborates with a leading Investor Relations company in the US.

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