Building  strategy             the meticulous planning of a PR campaign are a significant milestone in starting out. The media are an excellent tool        for leveraging image. However, there is a risk in embarking on public relations activities without advance planning, coaching and a close knowledge of the media. The preparation of key messages is an important part of public relations, and their consistent communication facilitates their assimilation among target audiences.

Crisis management: In hi-tech companies the impossible more often than not becomes possible. The future sometimes brings surprises. NaoriComm Public Relations will help you prepare for a time of crisis and turn it into an opportunity. 

Writing and editing press releases: A very small percentage of company PR announcements make it through the screening process by the journalist, who then sends the announcement on to be screened by the rewriter, who in turn sends it to be screened by the editor, and only then – if at all – the item is published. When it comes to public relations the right choice of caption, highlights, photograph or illustration, combined with a short, dynamic text can propel the announcement forward.

Managing PR campaigns: A public relations campaign begins when the planning phase is complete and the messages have been devised. Effective PR requires the monitoring of every relevant international medium, as well as the local media. NaoriComm Public Relations will facilitate your inclusion in editorial calendars, introduce you as an interviewee in relevant articles, and introduce you to journalists, analysts and public opinion leaders.

Personal columns: You are a senior figure in the organization, you have plenty to say, you have accumulated a lot of professional experience, but so far only a few people on the outside have heard of you. NaoriComm Public Relations will take your knowledge and experience and help you to direct your messages, ideas, thoughts and statements to leading financial media by choosing the right subject, writing and editing.

Conceptual initiation of professional conferences and collaborations: A conference with a different tone, interesting marketing content and a gallery of key guests, or professional collaboration with a relevant medium can occasionally take you to your target audience in a new and promising way.

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